A wine score is a powerful tool that can be used to help sell wine not only to a wine enthusiast, but also a restaurant or retailer. To some brands it is a part of their marketing plan, and to others it can serve as a barometer to which their wines can be compared and contrasted to. Today we discuss the score with three brands that have their own views and appreciation of what a score can do.
Cris Cherry, Villa Creek Cellars / MAHA Estate
Jordan Fiorentini, Epoch Estate Wines
Don Burns, Turtle Rock Vineyards
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