Embracing the creative nuances that our vineyards give us from vintage to vintage, this wine truly embraces its label and lives outside the box. As a true winemaker’s choice, there is no plan for what Creativity will become from year to year.


2018 Creativity


Parentage: 100% York Mountain Vineyard

Hometown: York Mountain

Stomping Grounds: Sandstone soils on cool, coastal hillsides

Ethnicity: 95% Viognier, 5% Roussanne | Siblings: 73 Cases Produced



Birthdate: September 13, 2018 | Birth Weight: 23.7° Brix

Rearing: Fermented cool in French oak barrels

Education: Aged nine months sur lie French oak barrels (69% new)

GPA: 3.32 pH | 6.3 g/L TA | 14.6% Alc.

Graduation: Bottled June 13, 2019 | Debut: Released Spring 2020 | Prime Eligibility: 2021 – 2025



Our first ever Viognier from our York Mountain Vineyard (and our first bottled wine from York Mountain to boot!) is a game changer. We did not know what to expect out of our newest (although historic) vineyard site, with its sandstone soils and more characteristic coastal influence. This wine exhibits a range of character traits we have yet to see in Central Coast Viognier. Aromas and flavors abound in both richness and freshness with ripe juicy pear, green apple, grilled pineapple, lime oil, orange blossom, and vanilla cream alongside a mouth-watering acidity that weaves its way through all aspects of sensation.


2015 Creativity


Parentage: 100% Paderewski Vineyard

District: Willow Creek | Hometown: Paso Robles

Stomping Grounds: One west-facing limestone and shale-studded hillside

Ethnicity: 100% Petite Sirah | Siblings: 85 Cases Produced



Birthdate: September 9, 2015 | Birth Weight: 26.8° Brix

Rearing: Fermented in new 1/2-ton French oak puncheons

Education: Aged 19 months: French oak puncheons

GPA: 3.95 pH | 5.8 g/L TA | 15.3% Alc.

Graduation: Bottled June 2, 2017 | Debut: Released Spring 2018 | Prime Eligibility: 2020 – 2028



Tiny in production but big on memories, this single barrel fermentation of 100% Petite Sirah was begging to be left on its own to highlight the potential of this mighty grape. This wine won our hearts as the 2015 Creativity because of its unique, luxurious and harmonious mouthfeel, specific to the Petite Sirah grape but outstanding in every way. The velvety texture and lush mid palate sing violets, semi-dark chocolate, vanilla bean, blackberries, tar, licorice and wet earth. Wish there was more to share of this beauty!



Scores: Jeb Dunnuck 95, Vinous 94, Wine Advocate 94


2014 Creativity


Parentage: 100% Paderewski Vineyard

District: Willow Creek | Hometown: Paso Robles

Stomping Grounds: One acre atop a limestone hill

Ethnicity: 100% Mourvèdre | Siblings: 157 Cases Produced



Birthdate: September 19, 2014 | Birth Weight: 27.2° Brix

Rearing: Fermented in concrete tank

Education: Aged ~ 18 months: 70% new French oak and 30% neutral oak

GPA: 3.60 pH | 6.0 g/L TA | 15.9% Alc.

Graduation: Bottled May 17, 2016 | Debut: Released Spring 2017 | Prime Eligibility: 2018 – 2024



In some special vintages, Mourvèdre has it all and stands alone as an über full, über soft and über unforgettable wine. 2014, like 2013, was an exceptional vintage for Mourvèdre, and thus we had to leave it by itself yet again and bottle it as the vintage Creativity. The richness of the 2014 vintage is not overplayed in this 100% Mourvèdre. Lush and rich earthy bass notes are meaty, rooty and foresty at first take, however, lavender perfume, bing cherry and red plum fruit subtly make their way into the glass with air.



Scores: Jeb Dunnuck 97, Vinous 94, Wine Advocate 94




2013 Creativity

Parentage: Paderewski Vineyard

District: Willow Creek | Hometown: Paso Robles

Stomping Grounds: One moderately rolling, westerly limestone slope

Ethnicity: 100% Mourvèdre, clone 369 | Siblings: 194 Cases Produced

Ideal Mate: Herbed rub rack of lamb



Birthdate: September 24, 2013 | Birth Weight: 26.5° Brix

Rearing: Fermented ~35% whole cluster in concrete tanks

Education: Aged for 15 months in 33% new French oak barrels and puncheons

GPA: 3.92 pH | 5.3 g/L TA | 15.8% Alc.

Graduation: Bottled February 10, 2015 | Debut: Released Spring 2016 | Prime Eligibility: 2017 – 2027



The 2013 Creativity defines purity. Her DNA is simple – 100% Mourvèdre from one single harvest pick – but she carries the complexity of a multi-variety blend. A complete wine, balanced and focused, she effortlessly resides at the intersection of the senses, where savory and earthy flavors collide with sweet red fruits and white pepper. From first sip, she leads you on the emotional journey of the indefinable art in wine. Starting with fermentation in concrete though èlevage in barrel to bottling, this wine has never swayed from her core personality and will show you how Mourvédre can hold her own next to Bordeauxs, GSMs, and Pinots alike.



Scores: Wine Advocate 96, Vinous 93, Wine Spectator 92




2012 Creativity

Catapult Vineyard, Paso Robles

90% Syrah | 10% Roussanne

Fermented in one-ton bins. Cofermented with whole cluster Roussanne.

Aged for 17 months in 50% new French oak barrels

93 cases produced | unfined and unfiltered


Syrah with Roussanne? I mean, come on! You gotta have at least two bottles for your cellar. These two northern Rhône varieties marry seamlessly in this age-worthy Syrah from our Catapult Vineyard. Roussanne softens the texture of the Syrah and makes the wine sit a little lighter on the palate, but you’d never know that it’s there if we didn’t tell you (meaning this wine is a powerful red wine). Warning – this wine sparks great creativity!


Scores: Wine Advocate 95+, Vinous 90+



2011 Creativity

Catapult Vineyard, Paso Robles

100% Grenache

Fermented in 100% Concrete

Aged 18 months in one New French oak puncheon

47 cases produced | Unfined and Unfiltered


In a given vintage, there is always a single lot of wine — from harvest to fermentation — whose unique character screams at us to leave it alone rather than including it in a larger blend. Creativity is just that, and what we call “winemaker’s choice.” There is no plan for what Creativity will end up being from year to year, but it promises to always keep us on our toes. Creativity represents winemaking experimentation, the chances we’ve taken in the vineyard and winery, and sometimes just pure delicious luck! It is only fitting that we commence our first vintage of Creativity with the wine that brought this label to fruition, a single pick of Grenache from our Catapult Vineyard during the 2011 vintage. Super limited in production, this wine will never ever be recreated! – Jordan Fiorentini, Winemaker


Scores:  Wine Advocate 93, Vinous 92